Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America


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Here is the crisply distilled, bracing story of how risk-taking entrepreneurs defied the odds and turned medieval medicine into a multibillion-dollar industry. Product details Format Hardback pages Dimensions Review quote "Fascinating O'Rourke "Fantastic. Victorino Matus has written one of the most interesting books of the year.

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Vodka is a great story, and he tells it perfectly. I got so absorbed, I missed cocktail hour. Buy three copies.

On every page, I thought: I want one now. Put this great book on its own shelf with a tall bottle of vodka next to it. You'll love it.

Absolute Vic | National Review

He guides us through the history of how this colorless drink became the most popular tipple in America by mixing a cocktail of anthropological insight and reportorial legwork, dashed with a perfect measure of tongue-in-cheek wit. Both millionaire distillers and mom-and-pop operations invite him inside their world, where he explores super premiums, celebrity endorsements, the flavor craze, and the seamier side of the industry.

Part history lesson and part marketing examination, Vodka will make you think twice the next time you look at a bottle of it. Fitzpatrick, author of Under the Table "Vodka comes alive in the hands of Victorino Matus, who blends historical background with pop culture and weaves together a cast of characters ranging from the czars of Russia and James Bond to Dan Aykroyd and P.

This book will please casual readers and cocktail geeks alike. Reading Vodka might not be as satisfying as drinking it-but it comes close!


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And by the end, it's hard to disagree-not just in the sales figures but also in its conquests. But he especially loves covering the subjects of food and drink because of the field research that is involved such as when he served as a wine and oyster pairing judge and when Michel Richard almost fed him to death. This event is free, click here to reserve your seats! Search form Search. Shopping cart There are no products in your shopping cart.

Victorino Matus, "Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America"

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Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America
Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America
Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America
Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America
Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America

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